ODE Magazine: “Get HIP with your money: How to build a better world and make bigger profits—through investing” Book Excerpt, By R. Paul Herman, HIP CEO.

Until now, an investor would need to choose between these two options: short-term gains that risk society’s stability, or positive intentions that fail to deliver consistently attractive returns. Now, there is a new investment approach—one that realizes bigger profits that capitalists seek while building a better world that do-gooders desire.
This approach generates Human Impact and Profit, or HIP, simultaneously. It embraces a comprehensive view of society. It produces long-term results while yielding short-term profits. It enables for-profit companies to solve human problems for customers, employees and society. It combines “doing good” and “making money”—drawing from the best of both worlds.
Read the FULL FEATURE HERE.