March 21, 2012 SocialFinance.ca | Jocelyn Ling
Interview: Paul Herman, the HIP Investor

 I recently had the pleasure of interviewing investment adviser and portfolio manager R. Paul Herman, pioneer of the HIP (Human Impact + Profit) methodology and author of The HIP Investor: Make Bigger Profits by Building a Better World. Paul invented HIP in 2004 to connect investors seeking positive human, social and environmental impacts and seeking financial returns with investments designed to deliver those intended results. Paul shared his insights and thoughts on constructing an impact investing portfolio as well as his most practical solution for investors to start thinking about this process.

What most people don’t know, including Goldman Sachs’ own clients and bankers, is Goldman operates a portfolio that seeks positive ecological, social and human benefits as well as profit. Named GS Sustain, the fund initiated in 2007 in collaboration with the United Nations. The first report in 2007 highlighted how sustainability criteria can drive profit and shareholder value, as well as reducing risk and volatility. While the GS Sustain portfolio does not report its performance publicly, it has tended to do better than the market, according to those familiar with the portfolio’s results. Yet despite this performance, sources say that it holds less than $100 million of Goldman’s $923,000 million in assets, or about 1 in 9230 dollars invested for clients. Why do Goldman’s executives and bankers shy away from sharing this compelling approach that benefits society with more clients?

Read more HERE and send us your comments in the article, or below, or Tweet @HIPInvestor.

You don’t just want smart people to manage your money, you want smart people you can trust — who are comfortable with the 21st century culture of transparency, not the 20th century secretive approach. To that end, you can test these eight world-class ways with anyone who touches your money — from your investment advisor, broker, mutual fund managers, and even your 401(k) provider.

8 Ways Investment Advisers and Brokers can be ‘HOT’: Honest, Open, Trustworthy

1. Open about their whole life, not just professional expertise
2. Credentials are truthful at every source
3. Open disclosure — including financial position
4. Committed managers tend to invest in their own portfolios and follow their own advice
5. Happy staff = Great service!
6. You get asked smart questions about goals and risks
7. Your own expertise is invited and valued
8. Proprietary processes are open-sourced — and quantify unique metrics

Read the full article at Huffington Post Business here.  Comment below or let us know what you think using Twitter @HIPInvestor.

Warren Buffett is known as the “Oracle of Omaha,” but does his view towards sustainability warrant this title in the 21st century? Not according to the “HIP 100” investment index and portfolio. Berkshire is rated dead last of the 100 largest companies in the U.S. based on low sustainability results and lack of information on its conglomerate’s actions and results.

Why? Because Warren Buffett, vice chair Charlie Munger and the Board of Directors – including Bill Gates – have yet to embrace sustainability, the concept that human, environmental, social and governance factors can drive increased profitability and shareholder value. The shareholders and Board voted down a proposal at last year’s shareholder meeting in Omaha to quantify the risks related to pollution and carbon emissions, as well as rejecting the need for setting goals to reduce them. This is strange: because reducing waste and greenhouse gases leads to lower costs, fewer liabilities and reduced risk.

At that shareholder meeting, Buffett stated that “climate change is not a material risk to Berkshire.” Yet $30.6 billion, or 29%, of Berkshire Hathaway’s operating company revenue is heavily contingent on the issues related to climate and energy. Berkshire’s earnings growth has not met analyst projections as the reinsurance businesses of BRK suffered heavy losses due to extreme weather.

Moreover, the potential impact of climate change on BRK’s equity holdings (partial rather than full ownership, like Coca-Cola, Kraft and Wells Fargo) is even higher. Approximately 40 percent of revenues are facing increased risk, representing about 1 in 4 employees, according to an our analysis at HIP Investor.

How are Berkshire Hathaway’s 100%-owned companies and partially-owned companies performing on sustainability? View this in-depth chart of the ways BRK is being “More HIP” or “Less HIP” in this 8-page PDF – click HERE.

An analysis of BRK’s operating companies resulted in a peculiar result as sustainable business practices are incorporated at home construction and manufacturing firms, yet two of the biggest insurers, GEICO and General Re, appear not to pursue any strategies considering environmental impacts on their business models. Including these factors could lead to more sustainable profits with a largely reduced exposure to high-impact risks. The industry finally has to recognize that “black swans” risk becoming the “new normal.”

Another crucial aspect that might be detrimental to BRK’s performance is also rising prices of clean water. The Coca-Cola Company, in which BRK holds a major equity stake, uses 2.36 liters of water to produce 1 liter of soda – consider that next time you drink a soda. In India, the water-to-soda ratio amounts to 4:1, resulting in the waste of 75 per cent of water input. As water is the main ingredient for all beverages, even a slight increase in its price could lead to a fall of profits. An improvement in water efficiency might incur capital expenditures in the short run, but will reduce costs in the long run, serving as a competitive advantage.

Some of Berkshire’s businesses are actively expanding in the alternative energy sector, such as Mid American Energy Holding’s acquisition of the Topaz project, one of the world’s largest photovoltaic power plants, for $2 billion. Imitating this strategic expansion across the conglomerate could be quite beneficial for BRK.

For BRK’s last fiscal quarterly statement, ending October 2011, Berkshire said “profit from underwriting insurance fell 83 percent to $81 million amid the most costly hurricane season since the record storms of 2005.” As profits associated with the insurance subsidiaries fell by more than 77 percent on investments, it is time for Berkshire’s board – which includes Bill Gates — to accept the importance of climate for business.

A study by the Intergovernmental Panel on Climate Change (IPCC) entitled ‘Managing the Risks of Extreme Events and Disasters to Advance Climate Change Adaptation (SREX)’ supports the notion that extreme weather occurrences are going to increase in frequency, hugely affecting BRK’s potential for generating sustainable revenues in the insurance and re-insurance businesses. “Extreme events will have greater impacts on sectors with closer links to climate, such as water, agriculture and food security, forestry, health, and tourism”, requiring economies to adapt and not sticking blindly to a status quo. If weather-related disasters increase in frequency, profits could quickly evaporate, unless the issue of climate change is actively included in company strategies.

Other reinsurers, namely Swiss Re, do acknowledge the impact of climate change and estimate that the associated market accounts to $5 billion, which consists of various over the counter contract weather derivatives, as well as other insurable risks regarding renewable energies. However, the acceptance of the changed circumstances does not only create new markets, but allows to incorporate these changes into the risk models. Ignoring the tremendous risks of climate change can be lethal for a firm.

If BRK would take steps to counter these challenges through systematic implementations of sustainable business practices across all operating companies, as well as pushing for sustainable changes at their equity stakes, then revenues could be more stable, avoiding losses and positively impacting society.

Warren Buffett’s potential impact on sustainability would go far beyond BRK though, as typically his investments are widely followed and influence investors in their decisions. Once this self-reinforcing cycle is initiated, economies and firms could become more sustainable in performance, hence they could weather economic shocks better. Volumes on IBM trading doubled days after Buffett announced his investment in the company in 2011. Forging ahead on sustainable firms could thereby lead to a large multiplier effect for the entire industry.

Will Buffett become more “HIP,” supporting the theme that solving human, social and environmental challenges can increase the potential for more profit? Will BRK survive without adapting to more sustainable business practices? That is up to Mr. Buffett, Charlie Munger and the Board — but it will determine whether BRK can continue its 20th century leadership into the 21st century.

Co-author Maximilian Lichtenheld is an Analyst at HIP Investor Inc., an MBA candidate at London School of Economics (LSE), and the Founder and President of LSE’s M&A (Mergers&Acquisitions) Society, President of LSE’s Swiss Society and Vice-President of the Austrian Society.

NOTE: This is not an offer of securities nor a solicitation. The information presented is for information and education purposes, and does NOT imply any investment recommendations. Past performance is not indicative of future results. All investing risks loss of principal. The authors, HIP Investor and HIP’s clients may invest in the securities mentioned above, including in the HIP 100 Index portfolio. Details and full disclosures are at www.HIPinvestor.com

SEE A DETAILED ANALYSIS OF THE SUSTAINABILITY OF BERKSHIRE’S HOLDINGS AND INVESTMENTS:  HERE.

Now HIP has applied its sustainability scoring system to preferred stocks and real estate investment trusts. In December, it introduced HIP Preferred, a portfolio of 60 preferred stocks targeting yield of 5.75%.  And the HIP Sustainable Real Estate, a portfolio consisting of 45 securities expected to yield 4.2%, will go live in this year’s first quarter.

The bottom line is that the market is inefficient when it comes to performance-based sustainability.

Ultimately, it’s the collaboration between the investor and the investment that generates mutual success. This kind of investing fills the gap that banks are leaving wide open, diversifies clients’ portfolios and, in these cases, generates a positive social and ecological impact linked to financial success.

Debate: Resolved that When Companies Expend Resources on Corporate Responsibility and Sustainability, They Destroy Economic Value

Audience pre-debate poll
Before the debaters took the stage for the COMMIT!Forum Oxford style debate on the resolution above, the moderator polled the audience to see their opinion on the resolution. After the debate, the audience was polled again to see if anyone had changed their mind.

Click here to watch the 68 minute Oxford-style debate. (FREE signup required; password received in e-mail.)

Photo Credit: Kevin Ng @bennuworld

	The HIP Investor: Make Bigger Profits by Building a Better World by R. Paul Herman
	Business Book Bestseller List HIP Book Debuts at #14 for April 2010 Click Here to Order Your HIP Book Today.

First there were the “Profiteers,” investors who sought to make money regardless of the cost to society. Then came the “Do-Gooders,” investors who avoided “bad” companies and supported “good” ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: “The HIP Investor.”

Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That’s the Human Impact + Profit, or HIP, approach.

In The HIP Investor, R. Paul Herman– creator of the HIP methodology–introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book

• Provides a compelling, easy to use “investor tool-kit” so you can quickly “HIP” your portfolio.
• Reveals the three questions you should ask when looking for a company to invest in
• Illustrates how world problems can be solved for profit by companies and investors making informed decisions

You can make money while making a difference, and The HIP Investor is here to show you how in this guide to investing and impact investing book.

Measure: What’s My Portfolio’s Impact?
Evaluate: Which Impact Investments Fit My Portfolio?
Allocate: How Can I Invest My Portfolio for More Impact?

Impact Investors should answer these questions by developing:

• Investment Policy Statement (sample):  Add impact goals alongside risk, return, income & liquidity
• Impact Scoring:  How sustainable is your corpus or endowment? How HIP Is it?
• New Investment Evaluation: Integrate impact into your due diligence – and decision making

The HIP Scorecards and the HIP Portfolios can offer solutions to these, and HIP is the first RIA, that we know of, to include Impact in their investment policy statements.

With Impact Scores (HIP Scores) and Impact Focused Portfolios (HIP Portfolios) your portfolio can seek more Impact and Profit.  Find out more here.

• IMPACT INVESTING: Upgrade your portfolio to make a positive impact on the world.
• HIP RATINGS: Learn how much positive impact each of your portfolio holdings creates.
• HIP PORTFOLIOS:  Invest for impact in these funds designed to deliver both impact and profit.
• HIP CONSULTING:  Dial up your corporate pursuit of profit with positive human impact.